Category:

Solutions & Capabilities

ECHO142 – Content Development and Activation

By: Rich Lozano | Categories:Solutions & Capabilities

Content marketing is different than traditional product marketing efforts like sales collateral, directory listings, hotel promotional pages and other product-specific info. Content marketing includes things like educational articles, videos, blog posts and social posts that answer specific questions people have and provide them with something they can’t get somewhere else. It’s the best way to […]

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Geofencing & Retrofencing Tactics

By: Jeremy Ballard | Categories:Solutions & Capabilities

Discover & Reach Audiences Based on Location & Activity A geofence is a virtual perimeter that is drawn around any location on a map, and then target and serve ads to customers that enter that location. Retrofencing is our solution for targeting audiences that had been to a physical location within the last 12 months […]

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Orange142 Differentiators

By: Doug Mankiewicz | Categories:Solutions & Capabilities

With the list of digital media companies seemingly growing everyday it is becoming more and more difficult for advertisers to differentiate one media company from another. Orange142 has developed a platform and a team of experts that together helps us stand out among much of the competition and under the hood, there is even more […]

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What is Connected TV

By: Jeremy Ballard | Categories:Solutions & Capabilities

What is Connected TV? Connected TV is any type of TV screen that can stream digital video, whether through a built-in Smart TV platform, dedicated streaming device, or game console. By occupying the same place in consumers’ lives and living rooms as traditional linear TV, these devices — Apple TVs, Roku boxes and even web […]

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How Orange142 Collaborates with Ad Agencies

By: Doug Mankiewicz | Categories:Solutions & Capabilities

When it comes to digital media placements it is important to collaborate with an organization that has an expertise in the industry. We at Orange142 position ourselves as the digital media and advertising experts to complement the comprehensive planning and strategy that our agency partners perform on behalf of a client. Utilizing our custom ad […]

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