Advanced Audience Targeting




Orange142 has developed an extensive database of consumers, travelers, shoppers, foodies, B2B customers and niche audiences that can be highly segmented and targeted for digital advertising campaigns. This unique database is utilized in a variety of ways to serve messaging online to specific target audiences and segments. Layering our data across e-mail, video, display and social media advertising differentiates Orange142 from the multitude of digital media companies.

The Orange142 Data Platform and DMP couples 1st party data from our sources and databases along with targeted and relevant 3rd party data to provide a full spectrum audience view for online advertising. Big Data is incorporated during the media campaign optimizations and reporting to ensure proper audience engagement and on-going campaign improvements.

Where does our data come from?

Orange142 has a permission based double opt-in database of subscribers and user data cultivated and optimized for over the last 15 years through a number of lead generation tactics, online activity tracking, web property pixels and actual consumer polling.

Using our DMP, Orange142 can consolidate all of the first party web behavior data that is collected as customers interact with you on various channels such as social media, email, paid media or your website utilizing data from various third-party data providers. In addition, we can also integrate data from your databases such as user registration or subscription databases into the DMP and join it with the Web and third-party data.

Targeting can include:

  • Travel Intent
  • Past purchase, bookings, meetings, and interests
  • Past purchase, bookings, meetings, and interests
  • Interests & Behaviors
  • Geographic location (State(s), Cities, Zip Codes)

Orange142 has segmented our data to specific audience groups based on our client needs. Below are example audience segments and data available. We encourage our clients to let us know who their target audience is, and we can pull specific reach for those segments.

The data segments below were pulled for Orange142 clients

Leisure Travelers – Interested in specific types of tourism including outdoor adventures, beach vacations, couples retreats, girlfriend getaways and more. Additionally, specific interests can be targeted including shopping, dinning, entertainment and nightlife.

Meeting Planners – Corporate, Association, Groups, Religious & Faith Based and other planner segments. Additionally, meeting size can be targeted (i.e. planners of meetings with less than 100 attendees)

B2B Decision Makers – CEOs, VPs, Managers and other business contacts (broken out by industry and job title)

Higher Education – Current High School Students & their parents, potential transfer students, grad students, interests in specific majors and more.

Banking & Finance – Target consumers with interest in specific types of loans and mortgages, newlyweds and those likely to make a checking or savings account change, and prospect new customers with information on banking and financial services based on past purchase history and online research behavior.

This is by no means an exhaustive list of our data and reach. Contact Orange142 for a deep dive in to what targeting will be most effective for your advertising campaign.

Example Content Channels and Site Access

Orange142 primarily serves advertising programmatically. Digital ads are targeted to demographics based on marketing goals and campaign key performance indicators. That said, Orange142 has access to thousands of publisher sites and networks to ensure advertising is being shown along with the most relevant content and editorial possible.

The sample of sites and channels below are just a snapshot of the overall reach Orange142 has available.

Publisher CategoryTopicMonthly Served Impressions

Bottom Line – Orange142 has the data and targets that are most relevant to you.