Amplify Your Brand Messaging and Demand Generation Strategies Across the Entire Spectrum of the Digital Landscape with our Marketing Services and Solutions.
Social Media Account Management
We execute daily strategies to get the most out of each social media post on Facebook, Instagram, Twitter, LinkedIn, Google+ and more.
Determining what content to create and curate, and deciding where to post it, is an important factor in any social media strategy. Our account teams don’t simply post on social media. We are creating, planning, and executing our clients’ content strategies across a targeted mix of social media platforms. We then use data to adapt our approach and our content to elicit the desired response from your customers and fans.
Custom Written Content for SEO/SEM and Content Activation programs
Developing the content strategy today for SEO and digital impact is less about technical know-how and more about the customer journey. We identify gaps/needs for the user’s journey, this would include identifying where a user’s path becomes broken and evaluating if additional content can be created to enhance the user’s journey.
We evaluate additional search terms the that user is using to identify any additional gaps in content that can be created to fill the gap for content that users are looking for.
Once the additional content is created on-page SEO will be applied to the new page(s).
Having an anchor of original content also increases the time on site, expands page depth per session, and triggers the opportunity for remarketing advertising and mailing list conversion.
E-mail marketing to your database of subscribers
E-mail marketing allows you to bring your messaging directly to an individual who has previously voiced an interest. The creation of E-Mail marketing campaigns also provides an opportunity for indirect conversion and provide greater insight into the prospect’s needs and most appropriate time to contact.
Orange142 has a proprietary method to scrub E-Mail and contact information to optimize E-Mail marketing campaigns and send only to individuals that are most likely to engage with your newsletters, promotions and other E-Mail activity.
Paid Search (sometimes called PPC or SEM) is one of the quickest and easiest ways to drive relevant web traffic to your site. Orange142 provides comprehensive paid search management through Google Adwords and Bing. Our team follows all industry best practices including: