Leveraging Influencer Marketing in Destination Promotion
ECHO142 – Content Activation
| Goals Fulfilled | Website Traffic, Branding, Awareness, Reach, Frequency |
| Device Targeting Available | Mobile, Desktop, Laptop, Tablet |
| Audience Targeting | Age Range, Income, Interests, Behaviors, Purchase Intent and Much More |
| Geographic Targeting | States, DMAs, Cities, Zip Codes, Drive Market |
| Average Click Through Rate (CTR) | 0.25% – 0.85% CTR (variable based on ad creative, advertiser industry, and more) |
| Rate Structure | CPC |
| Creative Specs | Images, Logos, Headline and Body Copy AND/OR 300×250, 728×90, 160×600, 320×50 |
| Complementary Media Solutions | Custom Content Development, Paid Social, Retargeting |
ECHO142 is Orange142’s proprietary technique to reach NEW audiences and raise awareness for brands with top of funnel engagement. ECHO142 works best when it is paired with compelling website content and blogs. Orange142 developed the ECHO142 Content Activation program which allowed for partnership with the Interactive Advertising Bureau (IAB).
Showcase custom website content and “itinerary” based articles through images, headlines and ad copy. Consumers are served a variety of ad units and creative designs including: banners, native ads, in-feed headlines and more. The creative that is served will depend on the inventory available on the publisher sites and what is most likely to drive engagement with the target audience. Campaigns are targeted to specific demographics and geographies. Additionally, custom site lists can be utilized as well. ECHO142 provides advertisers with significant website traffic to raise awareness and add to the impression pool for website retargeting. Being sold on a Cost Per Click (CPC) and web traffic can be guaranteed.
Custom Content Development is available utilizing team of digital writers Orange142 sources for engaging written work. The content will live on the advertiser’s website and ECHO142 will drive traffic directly to the article or blog to maximize consumer engagement.
