Case Study: Pigeon Forge Influencers
Email Advertising
| Goals Fulfilled | Branding, Awareness, Reach, Direct Response |
| Audience Targeting | Custom Audience Buildout Utilizing Orange142 Database of Consumers and B2B Contacts |
| Geographic Targeting | States, DMAs, Cities, Zip Codes |
| Average Click Through Rate (CTR) | 0.10% – 0.15% CTR (variable based on ad creative, advertiser industry, and more) |
| Rate Structure | CPM |
| Creative Specs | Custom HTML Email Creative. Prepared Templates Available at Request. |
| Complementary Media Solutions | Banner Advertising, Retargeting, Video Advertising, Native Advertising |
While not as flashy as other digital advertising tactics, email provides strong branding, click through rate, and conversions. Email Advertising allows for messaging to be placed directly in the in-box of the targeted consumer.
Orange142’s optimized database typically well exceeds industry standards and can on average performs with a minimum open rate of 18% to 25%.
Orange142 has a proprietary e-mail database of over 300 million double opt-in subscribers. Consumers can be targeted by demographics, geographies, job titles, interests, purchase intent, past consumer behavior and many more specifics. Orange142 can pull specific reach in to the target audience prior to launch so that the advertiser will know exactly the specific reach available.
Email advertising takes the advertiser creative, “from” address and provided subject line and distributes it to the Orange142 database of consumers. All messaging appears as though it is coming directly from the advertiser.
All Orange142 emails are Can-Spam, CASL, and GDPR compliant.
