Case Study: Pigeon Forge Influencers
Geofencing & Retrofencing
| Goals Fulfilled | Branding, Awareness, Reach, Frequency, Ad Relevance, Competitor Conquesting |
| Device Targeting Available | Mobile. Cross-Device for Geofence Retargeting |
| Audience Targeting | Physical Location Targeting |
| Geographic Targeting | Specific Addresses and/or Latitude and Longitude. Radius of 25 feet to 500+ yards |
| Average Click Through Rate (CTR) | 0.10% – 0.35% CTR (variable based on ad creative, advertiser industry, and more) |
| Rate Structure | CPM |
| Creative Specs | 300×250, 728×90, 160×600, 320×50 | :15 and/or :30 Second Video | Native Ads |
| Complementary Media Solutions | Retargeting, In-Need Targeting |
Geofencing helps to take the guess work out of digital advertising and attempting to determine target audiences. If you know where your consumers are going to be, serve ads to their specific location. Serve unique messaging that is relevant in the moment and couple that with separate messaging for retargeting. Have multiple touch points on the consumer and begin a conversation through creative outreach.
Being more “real-time” than other tactics; incentives, promotions and limited time offers are recommended for mobile geofencing. Designate a location to geofence. Provide the address and customize targeting radius and/or distance. Serve ads only to people who enter geofence location.
Collect a pool of impressions for retargeting. Retargeting will typically run for 30 days after the initial geofencing event. Separate creative messaging can be utilized for the retargeting to encourage further engagement.
Retrofencing is a unique Orange142 solution that allows advertisers to retroactively serve ads to consumers who had visited a location 1, 3, 6, or 12 months in the past! For example, serve ads to anyone who had been inside a Chase Bank location within the last 3 months.
