Geofencing & Retrofencing

Goals FulfilledBranding, Awareness, Reach, Frequency, Ad Relevance, Competitor Conquesting
Device Targeting AvailableMobile. Cross-Device for Geofence Retargeting
Audience Targeting Physical Location Targeting
Geographic TargetingSpecific Addresses and/or Latitude and Longitude. Radius of 25 feet to 500+ yards
Average Click Through Rate (CTR)0.10% – 0.35% CTR (variable based on ad creative, advertiser industry, and more)
Rate StructureCPM
Creative Specs300×250, 728×90, 160×600, 320×50 | :15 and/or :30 Second Video | Native Ads
Complementary Media SolutionsRetargeting, In-Need Targeting

Geofencing helps to take the guess work out of digital advertising and attempting to determine target audiences. If you know where your consumers are going to be, serve ads to their specific location. Serve unique messaging that is relevant in the moment and couple that with separate messaging for retargeting. Have multiple touch points on the consumer and begin a conversation through creative outreach.

Being more “real-time” than other tactics; incentives, promotions and limited time offers are recommended for mobile geofencing. Designate a location to geofence. Provide the address and customize targeting radius and/or distance. Serve ads only to people who enter geofence location.

Collect a pool of impressions for retargeting. Retargeting will typically run for 30 days after the initial geofencing event. Separate creative messaging can be utilized for the retargeting to encourage further engagement.

Retrofencing is a unique Orange142 solution that allows advertisers to retroactively serve ads to consumers who had visited a location 1, 3, 6, or 12 months in the past! For example, serve ads to anyone who had been inside a Chase Bank location within the last 3 months.

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