Case Study: Pigeon Forge Influencers
Internet Radio
| Goals Fulfilled | Branding, Awareness, Video Views |
| Audience Targeting | Age Range, Income, Interests, Behaviors, Purchase Intent and Much More |
| Geographic Targeting | States, DMAs, Cities, Zip Codes |
| Inventory Available | Spotify, Pandora, IHeartRadio, Local Streaming Radio Channels, Sound Cloud and More |
| Rate Structure | CPM |
| Creative Specs | :15 and/or :30 Second Radio Spots, MP3 format. (Custom Recording Available Upon Request) |
| Complementary Media Solutions | Connected TV, Programmatic Video, In-Need Targeting |
Internet radio (also web radio, net radio, streaming radio, e-radio, IP radio, online radio) is a digital audio advertising service transmitted via the Internet. Users can listen to music, custom playlists, podcasts and more. Utilize the data and trackability of digital media while maintaining the more traditional radio experience.
Advertisements can be targeted by specific demographics and geography to ensure the most relevant audience placements. Reach audiences on mobile, desktop and tablet devices where streaming radio services are found. Additionally, target Google Home and Amazon Echo devices that are utilizing streaming radio services where ads can be heard.
