Case Study: Pigeon Forge Influencers
Mobile Advertising
| Goals Fulfilled | Branding, Awareness, Reach, Frequency, Conversions |
| Audience Targeting | Age Range, Income, Interests, Behaviors, Purchase Intent and Much More |
| Geographic Targeting | States, DMAs, Cities, Zip Codes, Drive Market |
| Average Click Through Rate (CTR) | 0.10% – 1.00% CTR (variable based on ad creative, advertiser industry, and more) |
| Rate Structure | CPM or CPC |
| Creative Specs | 300×250, 320×50, :15 and/or :30 Second Video, Native Placements |
| Complementary Media Solutions | Retargeting, ECHO142, In-Need Targeting, Programmatic Video, Geofencing |
Mobile ad inventory has quickly surpassed Desktop and Tablet as the most readily available and highest engaging. Mobile advertising can reach more consumers and often has better click through rates and engagement compared to other platforms. Orange142 can deliver a wide variety of ad solutions via mobile placements including banners, video, native, paid social and more.
By utilizing device ids and location services, advertising tools such as Geofencing and Retrofencing are making it easier to find ideal consumers and serve them messaging that will be most relevant to them. Orange142 recommends thinking mobile first and with a strategy in place that takes in to account location, time and relevancy. Mobile ads can be very powerful and compel consumers to take an actionable next step in the marketing process.
Orange142 can advise on available reach for a desired target audience and geography. Additionally, media campaigns can be setup to be optimized by desired goal and by device (e.g. mobile is driving more conversions so funds are allocated towards more mobile placements).
