University of Pennsylvania Summer Program
Programmatic Video Advertising
| Goals Fulfilled | Branding, Awareness, Reach, Frequency, Video Views |
| Device Targeting Available | Mobile, Desktop, Laptop, Tablet |
| Audience Targeting | Age Range, Income, Interests, Behaviors, Purchase Intent and Much More |
| Geographic Targeting | States, DMAs, Cities, Zip Codes, Drive Market |
| Average Click Through Rate (CTR) | 0.05% – 0.30% CTR (variable based on ad creative, advertiser industry, and more) |
| Rate Structure | CPV or CPM |
| Creative Specs | :15 and/or :30 Second Video Spots. |
| Complementary Media Solutions | Banner Advertising, Retargeting, Native Advertising |
Digital video advertising allows for the sight, sound, motion and emotion of video with many of the same benefits of broadcast but with a direct audience of one. Mobile and desktop users are typically more engaged with video content compared to other digital advertising mediums and tend to watch more of the video message compared to traditional broadcast placements.
Orange142 offers programmatic video placements on top publisher sites (ESPN, CNN, Food Network, Forbes, Etc.) These videos appear as commercials before professionally developed content that a consumer is viewing. These programmatic placements provide for strong engagement and click through rates often surpassing native and banner ad engagement!
Video placements can be skippable after :05 seconds. When a campaign is run on a Cost Per View (CPV) Orange142 guarantees a 100% video view and/or a click through to the advertiser website.
