Leveraging Influencer Marketing in Destination Promotion
Search Based Display
| Goals Fulfilled | Conversions, Website Traffic, Reach, and Awareness |
| Audience Targeting | Keywords, Phrases and Search Marketing Terminology |
| Geographic Targeting | States, DMAs, Cities, Zip Codes, Drive Market |
| Average Click Through Rate (CTR) | 0.50% – 1.05% CTR (variable based on ad creative, advertiser industry, and more) |
| Rate Structure | CPC |
| Creative Specs | Images, Logos, Headline and Body Copy AND/OR 300×250, 728×90, 160×600, 320×50 |
| Complementary Media Solutions | Retargeting, Video Advertising, Email Advertising |
As a way to maximize available budget while reaching consumers when they are actively searching for your specific services and solutions, Orange142 has developed a unique ad targeting solution that leverages the same keywords, phrases and intent utilized in Paid Search but to serve more engaging and creative display ad placements.
Search Based Display utilizes a Cost Per Click (CPC) rate structure that allows for guaranteed web traffic. Additionally, there are no fluctuations in costs from competitors, quality scores or time of year like commonly found on Paid Seach campaigns.
Utilize banners and native style ad units to drive traffic to key landing pages and increase overall engagement. Search Based Display campaigns, on average, have higher click through rates compared to traditionally targeting display campaigns by serving ads to consumers who have active search histories relevant to the solutions and services promoted.
Search Based Display is often used as a supplement to Paid Search, especially when costs become too high due to limitations in the Google ecosystems. Keywords and phrases can be utilized from current or past paid search campaigns and recommended from the Orange142 team.
