University of Pennsylvania Summer Program
YouTube Video Advertising
| Goals Fulfilled | Branding, Awareness, Reach, Frequency, Video Views |
| Device Targeting Available | Mobile, Desktop, Laptop, Tablet |
| Audience Targeting | Age Range, Income, Interests, Behaviors, Purchase Intent and Much More |
| Geographic Targeting | States, DMAs, Cities, Zip Codes, Drive Market |
| Average Click Through Rate (CTR) | 0.05% – 0.25% CTR (variable based on ad creative, advertiser industry, and more) |
| Rate Structure | CPV (Bumper Ads are sold on a CPM) |
| Creative Specs | :06, :15 and/or :30 Second Video Spots. Longer Videos can Be Accepted Link to Video Hosted on YouTube Channel is Recommended |
| Complementary Media Solutions | Programmatic Video, Banner Advertising, Retargeting, Native Advertising, Connected TV |
Orange142 is capable of running video advertising through the YouTube video platform. YouTube is the largest video distributor online and the second most used search engine (behind Google). YouTube Video Advertising is a great platform for branding, awareness and consumer engagement. Additionally, Google and YouTube allow for hyper targeting audiences based on interests, behaviors, and even other videos they have watched previously.
Instream Ads – Paid placements that appear before, during or after other video content being watched in YouTube. Instream placements are typically the best performing and Orange142 recommends them most times. Instream is best for driving brand awareness, audience reach and product consideration.
Discovery Ads – The ad consists of a thumbnail image from your video with some text that appears on YouTube as a “suggested video”. Engagement is typically lower with this placement but does allow video ads (especially long form videos) to be more easily watched by targeted audiences.
Bumper Ads – These are short :06 second video ads designed to reach more customers and increase awareness about the brand. These videos appear before other video content and are not skippable. When properly utilized, these ads are excellent for branding and awareness.
