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Strategy Development
Elevate your business with our comprehensive strategy development services. We integrate audience development, tailor custom goals and KPIs, and conduct meticulous channel analysis. This results-driven approach ensures strategic alignment, audience engagement, and measurable success across diverse channels.
Media Buying
Maximize your advertising impact with our media buying expertise. Benefit from our direct relationships with publishers for cost efficiency, access 98% of premium inventory, ensure brand suitability and safety, maintain 100% privacy compliance, and employ rigorous screening for fraud prevention. Elevate your campaign performance with our strategic and secure media buying solutions.
Creative Development
Fuel your brand's creativity with our comprehensive creative development services. We specialize in crafting compelling content and images, implementing creative tagging strategies, and providing seamless creative management. From ideation to execution, we bring your vision to life, ensuring a visually stunning and strategic campaigns.
Campaign Execution
Drive campaign success with our end-to-end execution services. We specialize in A/B testing and ongoing optimization, ensuring your campaigns continually improve and deliver optimal results. From inception to iteration, we meticulously refine strategies to maximize impact and engagement, empowering your brand for sustained success in a dynamic market landscape.
Content Development
Supercharge your brand narrative with our content development expertise. We specialize in crafting impactful content for diverse channels, with a focus on email campaigns and influencer collaborations. Our strategic approach ensures compelling storytelling that resonates, engages, and extends your brand's reach across digital landscapes.
Reporting & Analytics
Gain valuable insights with our robust reporting and analytics services. We provide comprehensive campaign and media performance reports, intuitive campaign dashboards, conversion tracking, media engagement metrics, seamless Google Analytics integration, and thorough spend analysis. Empower your decision-making process with actionable data, enabling you to optimize strategies and maximize ROI.
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General
We specialize in connecting brands with audiences on national, local, or niche platforms that are both brand-suitable and brand-safe.
Targeting
We leverage demographic, interests and behavior data, ensuring precision in reaching your designer audience.
Local/Regional
Our tailored strategies reach business or consumer audiences within specific towns, DMAs, or regions.
Custom Segment Development
Leveraging in-house data modeling, we create bespoke custom audiences tailored to your unique specifications.
Multicultural
Engage the diverse and growing multicultural communities, building strong support among this influential consumer segment.
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Desktop
Display, video, native media channels.
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CTV
Connected TV, AVOD, FVOD, FAST.
Mobile
Display, video, native, interstitial, pre-roll, mid-roll, and post-roll.
Audio
Internet Radio, available through open exchange and PMP.
Social
Audience targeting, native, and influencer campaigns.
First-party data onboarding email matching technology.
Brand Awareness
Upper funnel development for long-term business sustainability.
In-Need
Reach customers who have an intent to purchase.
Customer Loyalty
Loyalty program development, recruitment, ongoing messaging.
Foot Traffic/ Website
Multi-tactic & channel strategies to drive traffic to stores, websites, custom landing pages.
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Customer Reactivation
Multi-channel campaigns to reactivate dormant customers.
New Customer Acquisition
Campaign specific goals: visits, conversions, sign-ups.
Customer Retention
Identify & message customers at risk of churn.
Driving Website Traffic
Paid & organic, SEO, social, and email are all part of the omni channel approach to driving traffic to your website.
Geofencing & Retrofencing
Create a virtual perimeter around a location and serve ads to those who are in the proximity. Retroactively serve ads to those who visited a location within a specified timeframe.
Website Retargeting
Audience segmentation, omni channel follow-up, and storytelling messaging to convert you most interested customers.
Programmatic
Display, video, mobile, CTV, audio, open, private, and curated marketplace. Reach 98% of inventory.
CRM Integration
Integrate your CRM with your ad-tech stack to better understand your audience. Our team will also help train your in-house team on utilizing the tools.
Demand Side Platform
Gain access to 98% of the digital inventory and direct access to publisher inventory through Colossus SSP, a DDH brand. Access all inventory via one seat for maximum efficiency.
Data Management Platform
With better targeting and audience segmentation, gain insights that drive results, time-perfect customer journey, and combine data to deliver more relevant experiences.
Privacy Compliant
Maintain 100% compliance with existing privacy laws, no PII data collected or stored by Orange 142.
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